Outreach Strategy — USA Q3
A focused playbook for community builders: target mapping, events, digital activation, and partnership pathways to grow CBNA-aligned support across priority markets.
- Quarter: Q3 (July — September)
- Focus: Scalable local hubs, partner networks, measurable engagement
Strategic goals
Priorities for Q3 align to community resilience, partner onboarding, and measurable member growth.
1. Local hub activation
Pilot 6 micro-hubs in target metros with event templates and volunteer playbooks.
2. Strategic partnerships
Secure 12 partner relationships to amplify services and funding pathways.
3. Measured engagement
Establish KPIs and dashboards to track retention and resource referrals.
Target audience & market map
Primary segments: community organizers, local NGOs, municipal liaisons, and small project leaders.
Priority markets this quarter:
| Metro | Priority | Primary channel |
|---|---|---|
| Denver, CO | High | Local meetups & civic partnerships |
| Portland, OR | Medium | Workshops & influencer networks |
| Atlanta, GA | High | Community events & faith-based orgs |
Map layers: engagement density, partner readiness, gap analysis.
Tactics & channels
Layered outreach combining in-person events, digital activation, and institutional partnerships.
- Community roundtables with a replicable agenda
- Volunteer onboarding sessions and local champions
- Resource fairs co-hosted with partners
Targeted email sequences, localized social ads, and content hubs to convert event interest into ongoing engagement.
MOUs with civic agencies, training cohorts for local org staff, and alignment with CBNA resource channels.
Each tactic pairs a playbook with KPIs, templates and a rollout checklist.
Q3 timeline & milestones
| Month | Key milestones | Deliverable |
|---|---|---|
| July | Hub selection & partner MOUs | Hub playbook v1 |
| August | Pilot events & digital launch | Event kits, landing pages |
| September | Assessment & scale plan | Q4 scaling roadmap |
Case studies & local wins
Neighborhood activation — Denver
50+ residents onboarded; partnership with two local orgs.
Volunteer network — Atlanta
Volunteer cohort trained; referral pipeline established.
Digital hub — Portland
Localized content reduced friction for new members.
Team & contact points
Alex Morgan
Lead Outreach CoordinatorConnect about pilot hubs and community agreements.
Contact AlexOperational contacts and escalation paths are established for each market. For collaboration inquiries, outreach templates, or partnership proposals use the contact page to schedule a call.
Resources & templates
Downloadable: event agenda, volunteer scripts, partnership MOU template, KPI dashboard sample.